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54% of Women Visit More Than 4 Blogs Regularly

As part of the POPSUGAR 2015 Blog Influence Report, we partnered with CJ Affiliate by Conversant to explore how women engage with blogs and bloggers to fuel their purchase journeys by surveying over 2,500 visitors to POPSUGAR and ShopStyle. We began by asking women how frequently they visit blogs and how many blogs they typically visit.

We learned that 46% of women visit at least one blog on a regular basis and that 54% of women regularly visit over four blogs. Over 18% of women are very active visitors of blogs and regularly visit 10+ blogs.

Overall, 52% of women said that they visit blogs multiple times a week, with 22% visiting at least once daily. Nearly 26% of women said that they visit blogs multiple times a day.

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