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76% of Women Plan to Spend More or About the Same For Holiday 2014

According to some early holiday sales forecasts, the 2014 holiday shopping season is projected to see increased retail sales of approximately 4%. As part of the POPSUGAR Insights Q3 retail-apparel study, we wanted to take the pulse of female consumers to understand how they plan to spend on retail-apparel products this upcoming holiday season.


Overall, over 3/4 of women plan to spend "more" or "about the same" on retail-apparel products in 2014 as they did during the 2013 holiday season. The majority, 64%, said that they plan to spend "about the same" as they did in 2013, with 12% of consumers planning to spend more. Under 1/4 of women (24%) indicated that they plan to spend less this year on apparel and accessories than they did during the 2013 holiday season.

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