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A Daily Obsession: Q3 2014 Retail-Apparel Report

Retail-apparel shopping is a daily obsession for 1 in 4 U.S. women. POPSUGAR Insights recently conducted a study of 502 women to to better understand their daily and holiday retail-apparel shopping behaviors. We surveyed women about their everyday retail-apparel shopping process as well as how they plan to shop for clothes, shoes or accessories this upcoming holiday season. Additional topics we explored in depth in this study include what inspires and motivates women to shop, how they prefer to shop, which retail-apparel categories and products they purchase most frequently, and how brands can connect with women who are obsessed with retail-apparel shopping. Over the course of the next few weeks, we will be posting findings from the study, as well as expertise from retail experts across the globe!

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