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Over 1/3 of Women Have Purchased Apparel or Accessories Online From Target or Nordstrom

As part of the POPSUGAR Insights Q3 retail-apparel study, we wanted to identify the purchasing habits of women, so we asked them to recall the retailers they've purchased clothing, shoes, or accessories from online in the last six months.

Overall, 35% of women indicated that they had made a purchase from Nordstrom.com or Target.com in the last six months, tying the sites at first among retailers in our sample. Macy's ranked second, with 26% of women saying they had made a clothing purchase in the last six months. Every other retailer we included in our sample had been purchased by 12% of women or less, including T.J.Maxx (11%), Bloomingdale's (11%), Kohl's (10%), Walmart (10%), and Saks (9%).

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