With the holidays fast approaching, POPSUGAR Insights wanted to understand who, besides themselves, women tend to shop and purchase apparel for over the course of the year. So, as part of the POPSUGAR Insights Q3 retail-apparel study, we asked women to share who they have purchased clothes, shoes, or accessories for in the last six months.
Overall, 36% of women said they have purchased apparel or accessories for family members, with 32% of women saying they have purchased clothing, shoes, or accessories for their spouses. Children ranked third, with 25% of women purchasing clothes for their kids.
While over one in five (21%) women have not purchased clothing for others, 20 percent of women have purchased for their friends, and 18% said they have purchased for their significant others.