Everyone in the world works to balance their career responsibilities and their personal passions to find a proper work-life balance (or blend, if you prefer), and as women navigate their career path and take on new positions and new roles, the balance can shift and priorities can change. As part of the POPSUGAR Insights 2016 Career Report, we surveyed over 2,000 women between the ages of 18 and 49 to find out if the work-life balance at their current position matched their expectations and if their current job is one that will allow them to be successful.
Overall, women of all ages tend to agree that the work-life balance of their current position is about what they expected it to be when they first accepted the job. Nearly four in 10 women say that the work-life balance is much better or better than they expected, and 51% of women say it's about what they expected it to be. Only 11% of women overall said that the work-life balance is worse than they expected, meaning that women did a good job investigating the balance during the interview process or that their employers provided them with realistic expectations of the ability to balance both aspects of their life once they accepted the position. Women between the ages of 30 and 44 are 5% more likely to say that the balance is better at their current position than they expected it to be.
Next, we asked women to evaluate and rate their current position on a number of different criteria, including their work-life balance, their relationship with their employer, and their ability to succeed in their career path.
Overall, 73% of women agree that they have good work-life balance at their current position, with women under 30 slightly less likely to agree and women between the ages of 30 and 44 slightly more likely to agree. Additionally, 72% of women agree that their supervisors understand the importance of work-life balance. Again, women under 30 were slightly less likely to agree and women between the ages of 30 and 44 were slightly more likely to agree.
Seven in 10 women agree that they have the ability to get the work they want to get done completed in a given day, and 66% agree that there is good communication between their supervisors and themselves. Two-thirds of women (66%) also agree that the time pressures and deadline schedules for their projects are reasonable and that they have good job satisfaction overall. No significant differences were observed between age segments for these responses.
Women under the age of 30 were 7% less likely to feel as if they have control over their schedule and how they work as compared to women overall (60%). Fifty-nine percent of women feel that they are valued by their organization, and the same percentage believe that they are good at setting boundaries between their work and life, with women under the age of 30 slightly less likely to feel they set proper boundaries. Interestingly, only 52% of women overall feel that they have control over their career path.
Brands have an opportunity to create content that aligns with these themes in a few unique and interesting ways. For example, they can create content that helps women overcome their lack of control regarding their career path or offer advice for the 53% of women who don't take time to exercise and take care of their personal health because of the requirements of their current position. Or they could find an amusing and entertaining way to poke fun at the entire concept of work-life balance and create content that focuses on "work-life fails" or the quest to have a perfect work-life balance.