In our 2013 Holiday Shopping report, we asked women how holiday shopping makes them feel, and we were pleasantly surprised — and not completely shocked — by the results. Of the top 10 most frequently cited responses, 71% could be categorized as having a positive sentiment towards shopping, while only 29% could be categorized as having a negative sentiment. Despite the stresses of crowds, lines, and mall parking lots, holiday shopping is still an enjoyable experience for most women.
Wrapping up this information is simple: shoppers are happiest when marketers create delightful, memorable, and socially sharable experiences for them. Oh, and 50% off never hurts either.