As if the world didn't feel like it was spinning fast enough lately, the holiday season is nearly here. That means family get-togethers, holiday food, festive sweaters, and holiday shopping!
POPSUGAR Insights recently surveyed over 3,000 US women between the ages of 18 and 54 to learn how they plan to shop for gifts, entertain, and survive the upcoming holiday season. We asked them to tell us how much they plan to spend, where they derive inspiration from for holiday gifts, the important role that trends play in fueling holiday shopping, and more.
In our research, we learned that 41% of millennial women are excited about the upcoming holiday season, with nearly half ambitiously planning to have their holiday shopping completed before December begins. Over the next few weeks, we'll share findings from our 2017 Holiday Report. We'll focus on trends in the apparel, beauty and personal care, and food and beverages categories, and we'll focus on how millennial women and moms plan to shop for gifts and entertain this holiday season.