Admit it: you've done it too, haven't you? Opened a new tab while on a conference call to see the latest items available from your favorite apparel brand. Well, the good news is you're not alone. As part of the POPSUGAR Insights Q3 retail-apparel study, we asked women to select all the physical locations where they've shopped online for apparel or accessories in the last 30 days.
Perhaps not surprisingly, 95% of women have shopped online for apparel or accessories from home. Forty-seven percent of women admitted to shopping online while at work, with 75% specifically saying that they shop when they're bored or taking a break at work.
One in four women said that they shop while "on the go," and 38% of women admitted to shopping online while in a store. Only 17% of women said that they shop online for clothes, shoes, or accessories during their daily commutes.