Nearly 9 in 10 Women Have Made a Resolution to be Healthier in 2019

We've all been there - the new year comes and we welcome the opportunity to hit the "reset" button on our personal wellness goals. While resolutions vary from person to person, many women view the new year as a chance to set new goals or (re)integrate healthy living into their daily routines. As part of the POPSUGAR Insights 2019 Wellness Report, we asked US women between the ages of 18 and 49 to give us a peek into their wellness journey and share more about their goals & challenges as well as the steps they plan to take along the way.

Overall, 86% of women have made a resolution to be healthier in 2019. In comparison, heading into 2018, 75% of women told us they typically make wellness or health-related New Year's resolutions. As health and wellness becomes more mainstream, it's no surprise that more women are opting for natural & organic foods, trying out new fitness classes, prioritizing mindfulness and sleep, and making time for self-care.

Now that we've established that women are focused on health and wellness this year, what are the actual resolutions they've made? The most popular resolutions include starting or renewing a healthy eating / diet program (65%), starting or renewing a fitness program (55%), giving up a bad habit (i.e. smoking) (37%), purchasing more organic / natural products (31%), and starting or renewing an alternative health program (i.e. yoga or pilates) (31%).

Less popular resolutions include joining a gym (6%) and hiring a personal trainer (2%), meaning women's journey towards wellness is, for the most part, self-directed. Instead of looking outward, women are trusting themselves to make smarter choices and stay on track.