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Popular Trends Significantly Impact Holiday Gift Purchases

Beauty and fashion/style are two categories that are heavily influenced by accelerating popular trends. As part of the POPSUGAR Insights 2017 Holiday Report, we asked 3,000 US women to tell us the impact that popular trends have on their holiday gift shopping decisions.

In the apparel category, 82% of millennial women say that popular trends influence the apparel and accessories products they purchase as holiday gifts for friends and family, with 27% saying that trends are "extremely/very" influential. Eighty percent of young millennial women say that trends influence the apparel and accessories they purchase as holiday gifts compared to 85% of older millennial women.

For beauty, 84% of millennial women say that popular trends influence the beauty and personal care products they purchase as holiday gifts for friends and family, with 24% saying that trends are "extremely/very" influential. Ninety-one percent of young millennial women say that trends influence the beauty and personal care products they purchase as holiday gifts compared to 80% of older millennial women.

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Overall, 74% of millennial women say that popular trends are influential for all of the holiday gifts they purchase, regardless of category, with 14% saying that popular trends are extremely/very influential on their decisions.


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