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RetailRank Industry Report (Oct 2017)

Introducing the inaugural RetailRank Industry Report!

PopSugar's RetailRank Industry Report provides an in-depth analysis on fashion and beauty brands within the Retail category. The report is powered by PopSugar's proprietary analytics tool, RetailRank.

RetailRank measures 20,000 of the top influencers on Instagram with proprietary technology which identifies the products and brands these influencers post about and their associated social metrics.

Underscoring the value of this data, Instagram has emerged as the most powerful source of inspiration within the fashion and beauty categories. According to a recent survey of 2,000 Instagram users,

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72% of respondents have made a fashion-, style-, or beauty-related purchase after seeing a product on the social platform. Simply put, RetailRank enables key insights for a new era of influence.

You can download the October 2017 PopSugar RetailRank Industry Report here.


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