As part of the POPSUGAR Insights/ulive 2014 lifestyle video study, we asked women who watch lifestyle video content to tell us the social media sites that they use.
Not surprisingly, there is a huge duplication between women who watch lifestyle videos and use Facebook. Nine out of every 10 women who watch lifestyle videos use Facebook. Women between the ages of 35 and 44 (90%) and 45 and 49 (94%) are just slightly more likely to use Facebook than women between the ages of 18 and 24 (89%).
Pinterest is the second most popular social network for women who stream lifestyle content. Forty-eight percent of women overall use Pinterest, and that usage increases among younger women between the ages of 18 and 24 (54%) and especially with households with young children (57%) and women who are home content enthusiasts (56%).
Twitter is the third most popular social media platform for lifestyle video watchers. Forty-five percent of women overall use Twitter, and users are more likely to be between the ages of 18 and 24 (56%), single with no children (55%), avid lifestyle video streamers (53%), and fashion enthusiasts (52%).
Instagram is the next most popular social media platform for women who enjoy watching lifestyle video content. Thirty-six percent of women use Instagram, and Instagram users are more likely to be students (59%), between the ages of 18 and 24 (55%), single with no children (52%), or fashion enthusiasts (50%).