Upgraded Engines, Security, and Tech Top Women’s Wish Lists

Everyone dreams about the possibility of upgrading their next vehicle with all of the available bells and whistles, but when it comes down to making the final decision, often hard choices have to be made about which upgrades and options to select. As part of our 2017 POPSUGAR Insights Auto Report, we surveyed over 1,200 US millennial female in-market auto shoppers to better understand their perspective on shopping for their next vehicle.

When it comes to their next vehicle purchase, women are considering a range of different upgrades, with 53% of women focused on upgrading their engine. Other popularly considered options include upgraded climate-control features (50%), security (45%) and safety (38%) features, and upgraded technology (37%).