From CBD to streamed workout routines to meditation apps, women are increasingly surrounded by new wellness trends - but they don't all catch on. As part of the POPSUGAR Insights 2019 Wellness Report, we asked US women between the ages of 18 and 49 to give us a peek into their personal wellness journey and share more about the trends they want to integrate into their everyday lives. We learned that when it comes to wellness trends, women are most interested in trends that focus on holistic eating and mental health.
From a food perspective, the hottest wellness trends have women focusing more on what they're putting into their bodies than the foods they're cutting out. Specifically, 58% want to integrate clean eating into their overall health regimen, while 4 in 10 women are interested in adding pre/probiotic foods to their eating routines. Meanwhile, only 1 in 4 women are interested in trying new diets and less than 20% want to try juices or cleanses. Women aren't looking to limit the foods they can eat or cleanse their bodies of toxins, but instead they want to make smarter food choices. However, women are open to limiting the hours of the day they can eat, with nearly 40% of women being interested in trying intermittent fasting.
Looking at popular fitness trends suggests women are interested in trying out more mindful activities. Instead of opting for HIIT workouts or CrossFit challenges, 1 in 2 women are curious to try meditation/mindfulness or yoga/pilates in the year ahead. Only 18% of women say they're interested in trying new class workouts and only 10% are interested in fitness boot camps. Fitness brands can benefit from making this pivot, as well, prioritizing mental health and stress relief to appeal to women.